CRANE
Developed a bold and colourful brand presence and web experience for Crane, an emerging crypto / web3 exchange platform targeted at the younger generation.
Crane is an all-in-one crypto exchange platform designed to help users manage their portfolio of digital assets with ease. It allows investors to organize their cryptocurrency holdings and track performance using powerful, built-in analytical tools.
I developed a bold and colorful brand presence for Crane that speaks directly to a younger, tech-savvy audience. The visual identity was designed to stand out in the crowded crypto space, with a vibrant palette and playful yet confident typography.
Alongside the branding, I designed and developed a responsive Webflow site that showcases the platform’s features while delivering a clean and engaging user experience. The result is a digital presence that feels both fresh and trustworthy—perfectly aligned with the energy and ambition of an emerging Web3 brand.
Crane Inc
Designer/ Developer
Figma, webflow
3 Weeks
Highlights
From bold gradients and playful iconography to clean layouts and animated interface elements, each image reflects the youthful, forward-thinking spirit at the core of Crane.
These visuals not only bring the brand to life but also demonstrate how color, motion, and structure were used to create a web experience that feels dynamic, trustworthy, and built for a new generation of crypto users.
QUESTIONS?
Here are some answers to frequently asked questions about my design process, services, and areas of expertise.
Timeline
Project timelines vary based on the scope and complexity. Smaller projects, such as landing pages or branding work, usually take 2–4 weeks. In contrast, larger projects, like full website design and development, can take 6–8 weeks or more. After discussing the details, I'll provide a more precise timeline.
Budget
The cost of a project is determined by its size and specific requirements. Branding projects begin at $1500, while website design and Webflow development typically range from $5,000 to $12,000. To get a tailored quote, let's discuss your unique needs and objectives.
Process
Each project begins with a discovery phase to understand your goals, audience, and vision. I then develop initial concepts and refine them based on your feedback. If Webflow development is part of the project, I convert the designs into a functional, responsive site. The final phase involves testing, making necessary revisions, and ensuring a smooth handoff, so everything is polished and ready for launch.